DELL IN E-COMMERCE Essay Example | Topics and Well Written Essays - 3000 words

DELL IN E-COMMERCE - Essay Example It is about reaching out to individual customers and establishing brands to suit individual requirements. This study seeks to address the fundamental reasons for the tremendous ovation accorded to Dell over a period of time. Since Dell seems to have gained popularity as the most sought after computer Company, it is but natural, that other Companies would like to emulate its ways to chart and navigate the courses for their success. This business study seeks to highlight the reasons for the success of Dell, especially in the context of its close liaison with customers and vendors and building an work culture that fosters individual growth and development through performance. The fundamental reasons for Dell’s success could be attributed to its unrelenting passion for innovative ideas and sound techniques, seeking better and newer avenues for corporate growth and development and gaining the active involvement of all relevant contributors to its success, within and outside the org anization. Its unique marketing plan, devoid of middlemen, has ensured that its customers get their products straight off the ‘assembly lines.’ Its product features, including user-friendly navigation and high comfort, safety and convenience of use, besides closer proximity to ultimate user has set it well in its path of achieving $80 Billion Business mark by end of 2007. Yet another feat worthy of emulation by rivals is the Dell Venture which entails $80 Billion as equity investments in 90 Private Limited Companies. This has been done with the prime objective of sharing future technology in these companies and partnering the sharing of joint technological advancements in commonly interested computer fields. It is widely believed that the future years would witness the advent of highly relevant and advanced technologies, through the use of innovation and state-of-the-art engineering designed products, without the need for Dell to have to